Bryson DeChambeau partners with Reebok, revitalizing golf performance gear

ByNews Desk

Reebok is making a strong comeback in golf, teaming up with Bryson DeChambeau in a long-term partnership. The deal, which also includes DeChambeau’s LIV Golf team, Crushers GC, marks Reebok’s official return to performance golf.

As the new face of Reebok Golf, DeChambeau will help launch the Nano Golf shoe and an apparel line in March 2025. The collaboration positions Reebok to shake up the golf market with its innovative approach.

Reebok’s Vision for the Future

Reebok CEO Todd Krinsky shared the brand’s excitement, saying, “We’re thrilled to return to golf with a fresh perspective. Bryson’s creativity and energy align perfectly with our goal to grow the game beyond its traditional boundaries.”

DeChambeau echoed these sentiments. “Reebok’s legacy of breaking barriers makes them the perfect partner for Crushers GC. Together, we aim to elevate golf and introduce it to a broader audience,” he said.

Crushers GC Leads the Way

From 2025, Crushers GC will wear Reebok’s new line, including polos, pants, and the Nano Golf shoes. Fans can purchase team kits online and at LIV Golf events. With stars like Paul Casey, Charles Howell III, and Anirban Lahiri, the team is already a powerhouse, boasting multiple victories and a 2023 Team Championship title.

Expanding Golf’s Reach

The partnership also focuses on making golf more inclusive. Reebok and DeChambeau plan to roll out campaigns targeting younger players and underserved communities. Affordable pricing and creative activations will further support this mission.

Fans can catch a glimpse of what’s to come as DeChambeau debuts Reebok gear during his match in Las Vegas on December 17.

Photo – Forbes

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