YouTuber Rick Shiels signs multi-year deal with LIV Golf

LIV Golf has unveiled a landmark partnership with Rick Shiels Media, marking its first collaboration with a major golf content creator. Rick Shiels, the world’s most-followed golf influencer, will serve as a LIV Golf ambassador, delivering exclusive content and insider access to players, teams, and courses across the league.

This partnership is aimed at connecting professional golf with a new generation of fans. By combining Shiels’ engaging content style with LIV Golf’s innovative approach, the collaboration promises to bring fresh energy to the sport. Shiels will produce exclusive content for his YouTube channel and social media platforms, which together reach millions of fans worldwide.

“Rick’s passion and creativity align perfectly with LIV Golf’s mission to grow the game and engage new audiences,” said Adam Harter, LIV Golf’s Chief Marketing Officer. “Together, we’re opening new doors for fans, offering unprecedented access to the excitement of team golf.”

Shiels will attend all 14 LIV Golf League events, creating unique content such as his signature series:

• Break 75: Playing LIV Golf venues while attempting to break 75.
• 10 Shot Challenge: Competing against LIV stars in his most popular series.
• 5 Man Scramble: Joining LIV teams for six-hole team-based challenges.
• 2 v 2 Matches: Hosting bracket-style matchups featuring LIV players.

Beyond content creation, the partnership will introduce TotShots, a recreational golf program for children aged 3 to 5. Launching in 2025, the program will teach young players the basics of the game through fun activities, with LIV Golf contributing $50,000 annually.

“This partnership with LIV Golf is a game-changer,” Shiels said. “I’m excited to share these experiences with my audience and showcase the game in a whole new light.”

With this collaboration, LIV Golf is set to redefine fan engagement and broaden the sport’s appeal worldwide.