Good Good makes its mark: From YouTube to the PGA Tour

Good Good, a golf YouTube channel loved by millions, is taking a big swing into the professional golf world. They’ve signed PGA Tour players Joel Dahmen, Beau Hossler, rookie John Pak, Willie Mack III, and fan-favorite Michael Block to represent their brand.

“We want Good Good to be one of the top-five brands in golf,” says Matt Kendrick, founder and CEO. “We built our name through YouTube and unique content, but now we’re ready to take on traditional golf spaces. Partnering with PGA Tour athletes is a big step, and seeing our gear on these players is so exciting.”

Introducing the new Good Good Pros 👀 pic.twitter.com/l1GxYnN51z

— Good Good Golf (@goodgood_golf) January 15, 2025

Good Good’s apparel is already in stores like Dick’s Sporting Goods and Golf Galaxy, but the company has bigger plans. Kendrick says this move isn’t just about what the players wear—it’s about working together to create something special.

“It’s not just about the clothes,” Kendrick explains. “We want these players to join our videos and connect with fans through our content. We offer something no other golf brand does: a platform to grow their personal stories and reach more people.”

With 1.72 million YouTube subscribers, Good Good has already built a loyal audience. Now, they’re weaving professional golfers into their storytelling, combining the excitement of the PGA Tour with the energy of digital content.

This week, Dahmen, Hossler, and Pak are teeing off at The American Express, not just showing off their skills but also Good Good’s style. For a brand that started online, stepping into the professional golf world is a huge moment.

Good Good’s rise from a YouTube sensation to a serious player in the golf industry proves the power of fresh ideas and creativity. By blending fun, storytelling, and top-notch athletes, they’re changing how golf brands connect with fans. The future of the game just got a little more exciting.