Riyadh Air partners with LIV Golf
Riyadh Air, Saudi Arabia’s new premium national airline, has announced a multi-year partnership with LIV Golf, marking a significant step in its commitment to global sports. The agreement, unveiled by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O’Neil, establishes the airline as an official partner of the LIV Golf League, solidifying its presence in international sporting events.
Golf Stars Attend Major Announcement
The announcement, made at Riyadh Airport, was attended by some of golf’s biggest names, including Bryson DeChambeau, Sergio Garcia, Dustin Johnson, Joaquin Niemann, and Jon Rahm. Their presence underscored the magnitude of the partnership and its impact on both the airline and the evolving golf landscape.
A Vision for Innovation
“We are thrilled to align with LIV Golf, a league revolutionizing the sport with its fresh format and commitment to growth,” said Tony Douglas. “This collaboration reflects our values of innovation and excellence, and we look forward to bringing exciting opportunities to golf fans worldwide.”
LIV Golf CEO Scott O’Neil echoed the enthusiasm, stating, “As we kick off the 2025 season, having a forward-thinking partner like Riyadh Air elevates our mission to deliver premier experiences for fans. Our shared vision sets the foundation for long-term success.”
Partnership Highlights
The deal kicks off with LIV Golf’s season-opening event at Riyadh Golf Club and includes:
- On-course branding
- Hospitality services
- Television exposure across LIV’s 14 global events in Asia, Australia, Europe, and North America
Riyadh Air’s branding will be prominently displayed, engaging audiences both on-site and through global broadcasts.
Commitment to Sports & Aviation
Set to launch operations in 2025, Riyadh Air aims to provide world-class connectivity to and from Riyadh. The airline has already partnered with Atlético de Madrid, Concacaf, and the WTA Finals in Riyadh, demonstrating a commitment to enhancing fan experiences across various sports.
Beyond branding, Riyadh Air’s partnership with LIV Golf aims to enhance the fan experience with exclusive activations and promotions. The airline sees sports as a unifying force and is dedicated to inspiring communities through world-class events.
With this strategic alliance, Riyadh Air continues to establish itself as a leader in the aviation industry while supporting the growth of global sports. As LIV Golf expands its footprint, Riyadh Air’s involvement will help shape the future of golf and sports partnerships worldwide.
Photo – LIV Golf
